If you're a
business
owner
or
corporate executive,
but
you don't
yet
publish
a blog,
I
know
what you're thinking: " What's
the
big
deal
about blogs, already? Aren't
they
just
online diaries?"
Well,
yes
and no.
Let
me explain.
What
is
a Blog? " Blog"
is
an
abbreviated
version
of " weblog,"
which
is
a
term
used
to
describe
frequently
updated
websites
that
maintain
an
ongoing
chronicle
of information.
Blogs
are
published
using third-party
content
management systems,
which makes
them
simple
to
manage -
even
for beginners.
The
Evolution
of Blogs
In
the " early"
days
of blogging,
most
blogs
were
personal
in nature.
Blog
authors
posted
their
daily thoughts, rants
and
musings
for
friends
and
family
to read.
While
the diary-style blog
is
still
common today,
a
variety
of
other
blog
types
have
evolved as well.
Today,
blogs
run
the
gamut
from personal, educational, political,
promotional, etc.
The
Business Blog
As
is
usually
the
case
with
Internet
technology,
it didn't
take
long
for
companies
to
see
the
potential
benefits
of blogging.
Early
adopters
of
the
business
blog
had
the
corporate
courage
to
share internal
happenings
with
their
customer base.
Many
people
found
this
newfound
openness refreshing,
and
word
spread about
the
effectiveness
of
business blogs. |
|
What
Should
I
Blog About
Some
of
the
most
popular business
blogs
are
published
by "thought leaders"
in
their
respective industries.
The
authors
of
these
blogs
have
had
the
courage
to
come
out from
behind
their
anonymous
corporate
websites
to
share
their
true thoughts
and
feelings
about
their products,
their
companies
and
their industries.
These
authors
also
know
that
the
blog
is
not
the
place
for brochure
copy
or
other
promotional content.
To
get
an
idea
of
how
you
might
create
a
business blog,
look
to
some that
are
already
popular
and successful.
Here
are
some
to
get
you started:
The
Many
Personalities
of
a
Business Blog
One
thing you'll
notice
about
each
of
these blogs,
is
that
they
have their
own
style
and persona. That's
because
the
authors
have
their
own styles
and personas,
and
the
best
business
blogs
truly
represent
their authors' personalities.
|
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