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| If you're a
business
owner
or
corporate executive,
but
you don't
yet
publish
a blog,
I
know
what you're thinking: " What's
the
big
deal
about blogs, already? Aren't
they
just
online diaries?" Well, yes and no. Let me explain. What is a Blog? " Blog" is an abbreviated version of " weblog," which is a term used to describe frequently updated websites that maintain an ongoing chronicle of information. Blogs are published using third-party content management systems, which makes them simple to manage - even for beginners. The Evolution of Blogs In the " early" days of blogging, most blogs were personal in nature. Blog authors posted their daily thoughts, rants and musings for friends and family to read. While the diary-style blog is still common today, a variety of other blog types have evolved as well. Today, blogs run the gamut from personal, educational, political, promotional, etc. The Business Blog As is usually the case with Internet technology, it didn't take long for companies to see the potential benefits of blogging. Early adopters of the business blog had the corporate courage to share internal happenings with their customer base. Many people found this newfound openness refreshing, and word spread about the effectiveness of business blogs. |
What
Should
I
Blog About Some of the most popular business blogs are published by "thought leaders" in their respective industries. The authors of these blogs have had the courage to come out from behind their anonymous corporate websites to share their true thoughts and feelings about their products, their companies and their industries. These authors also know that the blog is not the place for brochure copy or other promotional content. To get an idea of how you might create a business blog, look to some that are already popular and successful. Here are some to get you started:
The
Many
Personalities
of
a
Business Blog |
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| Summary of Blogging Benefits A business blog can help keep your website fresh and improve your search engine rankings. Some business blogs take on a life of their own, attracting more attention than the company ever dreamed of attracting. Business blogs also broaden your communication with customers by encouraging dialogue. Perhaps the best benefit of all is that blogs are flexible enough to support any business goal, so you can determine exactly how your blog will operate and how it will support your communication goals. |
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