| Does the Headline on Your Door Hanger Pass the Glance Test? | ||
| The person who removes your door hanger from their door will glance at it for just a few seconds before deciding to keep it or discard it. So make sure your door hanger passes "The Glance Test". One method used successfully on many door hangers to pass "The Glance Test" is a powerful, comical or interesting headline. Here are a few examples of Headlines we have seen recently: |
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| * RENT MY HUSBAND! Used by a neighborhood handyman * LET YOUR NEIGHBOR CLEAN YOUR HOUSE! Used by a cleaning service who was soliciting business in their own neighborhood * FREE LAWN CARE SERVICE! Pay for 2 cuts at our regular low price and get the 3rd FREE. This offer amounts to a 33% discount - but the word "FREE" is very powerful |
* LOSE WEIGHT...RESULTS GUARANTEED! |
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| Most people who are in business have and continue to use business cards. While this is a fantastic way to be remembered when a service is needed, the viewing audience is limited. Only the person who has been given the card, or has visited a location where it is displayed, will have the opportunity to learn about the company that is represented on the card. Door hangers will be viewed by a large group of people all at once in the areas they are distributed. Some people believe the days of door to door advertising have gone by. This is absolutely not true, and those who do not take advantage of this opportunity are quite likely missing out on the chance to increase business at a very low cost. | ||
